Nanuk Asset Management

Brand building for one of Australia’s most unique sustainable investment managers

The brief

Since 2021, Honner has been powering Nanuk Asset Management’s brand journey in Australia, effectively positioning the firm as a leader in sustainable global equities.

Honner has provided a highly flexible range of brand, marketing and communications support – acting as an external Chief Marketing Officer (CMO) for Nanuk’s busy team.

Our specialist expertise and industry insight has both supported and promoted the brand in the local marketplace.

This program encompasses strategic communication advice on branding, corporate development, website design and an extensive PR program targeting Australian financial advisers.

What we did

Logo and visual identity overhaul: Helped Nanuk revamp its logo and visual identity, creating striking visuals that align with Nanuk’s focus on sustainable investing.

Website redesign: Assisted Nanuk in redesigning their website to improve user experience, ensure it aligns with the firm’s new branding, and provides a better platform to showcase their offerings, particularly their first ETMF (Exchange-Traded Managed Fund) solution.

Brand building through strategic PR: Actively worked on a PR strategy that has elevated Nanuk’s brand presence with Australian financial advisers and investors.

Thought leadership: Worked with Nanuk to create compelling content that highlighted the firm’s investment process and stock selection ideas.

ETF solution launch: Supported the launch of Nanuk’s new ETMF solution, helping to promote and generate awareness about new investment strategies.

Organised a variety of key media to attend company events and roadshows.

Client outcomes

Through effective media engagements, Honner has secured numerous high-profile media interviews and podcast appearances, positioning Nanuk as a prominent and authoritative player in the industry.

Nanuk New World Fund has recorded strong inflows and is one of the leading global sustainable equity ETFs in Australia.

Australian media coverage for Nanuk Asset Management has consistently increased 33% on a YoY basis with 90 media articles in 2021 to 120 mentions in 2022.

More than 90% of all articles secured are of positive sentiment.

Nanuk appreciates the partnership we have with Honner, their expertise allows us to enhance our brand exposure whilst giving time back to our team to focus on their own unique specialties. We look forward to a continued long and robust collaboration with the Honner team.

Melanie De Cressac, Chief Operating Officer, Sydney

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