Honner unveils brand refresh

Paul Cheal, 1 July 2015

In a bid to ‘walk the talk’ on the changing role of PR, one of Australia’s leading consultancies has dropped the word ‘media’ from its name, as part of a brand refresh.

Honner, an 18-year-old agency specialising in corporate and financial PR, says the new brand reflects its work more accurately.

“To better reflect what we do for clients we are dropping the word ‘media’ from our brand. Of course, media remains an important channel and we will continue to build great media relationships, but the role of communications professionals has evolved to encompass multiple channels and modes of delivery,” said Philippa Honner, founder and managing director.

“We deliver holistic communications support with a focus on strategic advice – helping our clients actively position their brand and connect with stakeholders across a range of channels and platforms. So it’s about much more than media in today’s market”.

The new website – www.honner.com.au – outlines seven core areas of service and demonstrates the agency’s breadth of expertise. The website will also expand to become a news hub to keep clients abreast of the latest industry news, issues and events.

“The Honner team is excited about this evolution of our brand and we will continue to work with existing and new clients help them deliver tangible outcomes for their business,” said Ms Honner.

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