LinkedIn is more than just a digital business card – it’s a platform for building relationships, sharing insights and shaping your industry’s narrative.
At Honner, we’ve helped financial services executives transform their LinkedIn presence into a key component of a leadership strategy.
Below are some practical steps to elevate your impact.
While corporate pages are useful for sharing company news, they lack the personal touch that makes LinkedIn work best. A personal profile allows you to share your own voice, connect on a more meaningful level and build relationships that drive real business outcomes. The keys to engagement include:
- Trust and authenticity: People connect with people, not logos. Personal profiles build credibility through real stories and insights, making your messages more engaging.
- Broader reach: LinkedIn’s algorithm prioritises content from personal profiles, meaning your posts are more likely to be seen by the right audience.
- Thought leadership: Your profile is a platform for sharing lessons learned, industry insights and strategic perspectives that can position you as a leader in your field.
People are often more interested in the journey than the destination. Sharing your leadership lessons – the highs, the lows, and the hard-won insights – can resonate with your network. This kind of content can position you as a mentor and industry leader, while also humanising your personal brand.
People want to understand the “why” behind a business – the values, the people, and the culture that drive it. Use LinkedIn to share stories from the frontlines, highlight team achievements, or give a behind-the-scenes look at your work. This type of content not only builds internal morale but attracts like-minded talent and partners.
Quality photos or videos make a huge difference. Experience shows that posts with great images get the most engagement. And don’t forget, in a pinch, a well-framed selfie can work wonders for humanising your profile.
Be part of the conversation, not just a broadcaster
If you want people to read your posts, you need to engage with the broader issues shaping your industry. Don’t just push out company news. Think about the next big issue in your industry, and whether you can add a unique perspective.
For more direct engagement, consider using LinkedIn Live for real-time Q&As, sharing immediate reactions to industry news, or hosting discussions on critical topics. This approach amplifies your reach, humanises your leadership, and allows you to connect with your audience in a more authentic way.
To make the most of your network, consider creating lists of key influencers, industry peers and potential partners. Engage with their content regularly, add meaningful comments and share their posts when relevant. This not only strengthens your connections but also signals that you’re invested in the broader conversation.
Honner can help you make the most of LinkedIn, integrating it into your broader communication plan so your personal brand aligns with your business goals – reach out to Craig Morris craig@honner.com.au