Ambika Gogna recently joined us from New York where she worked at Prosek Partners – one of the world’s leading financial PR firms and a long-time Honner global agency partner.
We caught up with her to discuss the latest PR trends in the US and how they translate to Honner clients.
What brings you to Australia – and what’s your professional background in the US?
After spending the past decade in the US, I came to Australia to be closer to home (Singapore), and to experience a different place and culture. I’ve grown up living in a few different countries, so when an opportunity arose for me to immerse myself in another part of the world, I jumped on it.
I began my career in New York at Hudson Cutler, a consumer-focused agency, before joining financial specialist Prosek Partners. At Prosek I built my expertise and skills in financial PR, working with high-profile clients across insurance, banking, consulting, and fintech – including large institutions like EY, J.P. Morgan, Corebridge Financial, Broadridge, TD Bank and more. I’m excited to bring this experience to Honner, where I can continue supporting leading financial brands while learning the nuances of a new market and contributing a global perspective to our clients.
What are the latest PR trends in the US that might help Honner clients?
US politics has been dominating the world stage and has created ripples globally. With media increasingly prioritising stories tied to American politics and policy effects, PR professionals are adapting quickly and finding ways to anchor client news and insights to these macroeconomic conversations. For Honner, this means identifying opportunities where clients can offer their expertise on issues like inflation, interest rates, or global dynamics particularly in relation to their investment strategies, economic outlook or risk management frameworks.
Additionally, the same way AI has been a huge disruptive force across industries, it’s also beginning to change the way PR professionals work. AI-powered tools are being used for things like media monitoring, sentiment analysis to personalised journalist targeting. Honner is already embracing the shift, and it will only help us increase our productivity and impact for our clients. On the flip side, AI-generated content is also on the rise, making authenticity and originality more important than ever. This means doubling down on meaningful thought leadership and helping our clients develop lived, distinctive perspectives that reflect their expertise.
Lastly, with the growing emphasis on authenticity and transparency, there’s also a shift toward multimedia formats, including video, LinkedIn posts and podcasts that not only complement traditional earned media, but also allow for a more personal, direct connection with stakeholders.
What’s the best thing about your job at Honner so far?
The best thing so far has been the opportunity to deepen my expertise in financial PR while contributing to a highly collaborative and supportive team environment. Coming from a large agency in New York, it’s been refreshing to work in a more close-knit setting. Learning about Australia’s financial and media landscape – from its superannuation led financial growth, to the state of private credit and digital assets in Australia – has been very stimulating! There is a strong team mentality and culture at Honner, and I’ve felt incredibly supported and encouraged to contribute my perspective and ideas.
