Already a leading voice in commercial real estate journalism across the US and UK, Green Street News has now launched in Australia, bringing its trademark mix of exclusives, in-depth reporting, and industry insights to local readers.
The publication has already featured stories involving several Honner clients and will open up even more opportunities to showcase the deals, people, and trends shaping the real estate market.
Managing Editor Larry Schlesinger shares how the publication differentiates itself, the stories that drive the most engagement, and what’s next for commercial property coverage in Australia.
Larry congrats on the Australia launch! How does Green Street News approach to coverage differ from other key publications in the market?
“Our key point of difference is our focus on reporting exclusive stores. Every daily bulletin includes a large number of stories you won’t be able to read anywhere else. We are also solely focused on commercial real estate, so we leave it to others to write about house prices and trophy home sales. We are a highly experienced team of five commercial property journalists, so we have the capacity to provide broad, in-depth coverage every day. We also feature many Q+A-style interviews with industry leaders every week, profiles of the top commercial agents and exclusive opinion columns. Our bulletins are designed to give our subscribers a daily round-up of the key deals, players and events shaping the commercial property industry. Lastly, we are part of a global news, research and data company (Green Street) so our audience reach is far and wide.”
What types of stories spark the strongest engagement from your readers, and how do you measure that?
“Exclusive stories about major property deals and famous or iconic real estate always rate highly as do our interviews with industry leaders. Stories about people leaving or joining companies also rate very highly. Not surprisingly coverage of scandals or company collapses rate highly as well. We use online tools to see how many views each story has had, but the other key indicator is engagement via LinkedIn and direct feedback from people in the industry through emails and sometimes phone calls.”
What emerging themes do you see shaping coverage over the next 12 to 24 months?
“I think there is a growing push for specialist publications that only cover one topic, but in a very broad and deep way. You are seeing that with other sectors of the market because people are time poor and want one or two good places they can go to for all the key news and information they need. So, it’s all about daily news and information delivered straight into your inbox.”
On a personal note, what do you enjoy most about covering the property industry beat?
“The great thing about commercial property is the huge diversity of sectors (offices, malls, hotels, pubs, farms, apartment towers and many more), projects (small boutique apartments to multi-billion mixed-use estates) and people and organisations involved (big listed companies, global fund managers, high net worth investors, entrepreneurs and mums-and-dad investors). No two days are the same and in property you are always speaking to interesting and often colourful characters.”
Your next read
With a proven track record overseas and a dedicated local team on the ground, Green Street News is set to become a must-read for Australian commercial real estate professionals. Expect timely, exclusive stories and broad industry coverage, delivered straight to your inbox every day.
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