Sam has worked in financial PR, corporate communications and marketing for over 15 years in both Sydney and London.

Starting her career as a corporate lawyer in Brisbane, she brings strong experience in issues and crisis management as well as corporate reputation and project management.

Sam has been responsible for developing and managing the external and internal communications strategies for a range of financial brands including a focus on both institutional and retail wealth management markets. She bring proven strong business to business (B2B) as well as B2B to consumer capabilities. Sam joined Honner from AMP where she spent a decade leading significant customer experience and marketing projects across multiple channels. During this time she oversaw the launch of Marketing HQ, AMP’s internal marketing platform for its then 2,500+ financial adviser network; project managed the launch of AMP’s ‘Spark’ logo; and was senior media manager for AMP’s financial services business.

Sam holds a Bachelor of Laws (Honours) and Bachelor of Business/ Marketing & Accounting (Honours) from Queensland University of Technology, as well as a Diploma in PR (Distinction) from the London School of Public Relations.

In her spare time Sam enjoys shopping at food markets, cooking and going on walks with her family and their dog. Sam is also a fellow unpaid Uber driver on weekends, running her four kids around to their various activities!