The brief
Promote PLACE as a leading Australian architectural practice that is uniquely positioned to offer strategic development insights to the property investor market.
Help drive commercial opportunities for PLACE through increased profile and engagement with key audiences.
Educate property developers and investors on the importance of ‘designing for yield or income’.
Educate and build relationships with key business and property media.
Add value and help win further business via increased brand awareness.
Profile PLACE as an employer of choice to attract and retain talent.
What we did
Worked with the PLACE team to develop a multi-channel PR program to support the firm’s business objectives.
Developed comprehensive messaging to actively engage both property developer and investor audiences.
Engaged the PLACE Studio spokespersons in media training run by our in-house team of experts.
Tapped into the news cycle around the recent rental market crisis by pitching topical stories into the daily and weekend papers – The Australian Financial Review and The Australian.
Developed case studies and drove an active media relations program across mainstream and trade press to showcase PLACE’s point of difference, their expertise and how ‘designing for yield’ can result in greater returns and benefits for all involved.
Conceptualised, drafted and launched thought leadership content on ‘lease to own’ – a concept that provides PLACE with a unique position in the topical affordable housing discussion.
Client outcomes
PLACE Studio has a unique approach: from a standing start we were able to engage key journalists with topical storylines that tapped into current industry themes.
Over the first six months, we generated significant media coverage in key publications including the AFR, The Australian and a range of investment and property media reaching millions of Australians – including property developers, investors and owners.
We expanded media coverage beyond the traditional property sections to include investment magazines and more, reaching a wide national audience.
A major article in The Weekend Australian generated a social conversation as to why three-bedroom apartments are better than two, for living in – and for investors. This coverage alone generated significant interest in the firm and resulted in new business as well as employment inquiries.
PLACE Studio is starting to be recognised as an industry leader that is worthy of comment and to whom the media is now beginning to turn for insights.
Thought leadership pieces continue to assist the firm develop new areas of business.
PLACE Studio reported a 1000% increase in media coverage over the past six months resulting in better brand recognition and more leads. Followers on the company LinkedIn page have increased by 185% while the CEO’s Instagram followers have increased from 1,000 to 107,000 over the same period.
“Appointing our Honner team is the best thing we have ever done in terms of promotion and marketing”