With more than 20 years of experience, Craig brings deep expertise in developing integrated marketing and communications strategies for financial services clients across the Asia-Pacific region. His work spans key markets including Australia, China, Japan, Korea, and New Zealand, with additional experience supporting initiatives in North America, the UK, and Europe.

Craig’s expertise spans brand positioning, customer insights, lead generation and content strategy. He also provides strategic counsel on media relations, reputation management and helping firms protect their brand integrity and navigate complex market challenges. His work covers a range of asset classes, including private equity, private credit, real assets, and infrastructure, as well as emerging areas like digital assets, tokenised investments, and sustainable finance. This diverse background allows him to develop nuanced messaging for both institutional investors and financial advisers, ensuring clear and effective communication across diverse markets.

Before joining Honner, Craig held senior regional roles, including Head of Marketing Asia Pacific and Global Head of Customer Experience at Russell Investments, where he led major regional brand initiatives, developed customer engagement programs, and managed complex issues. His career also includes marketing and product management roles at St George Bank, Advance Asset Management, and Prudential Assurance in both Sydney and London, providing a strong foundation in brand strategy, stakeholder communications, and issues management.

Craig holds a Bachelor of Business (Marketing) from Charles Sturt University, a Management Development Diploma from Mt Eliza Business School, a Diploma from the Securities Institute of Australia (now FINSIA), and a Customer Experience Certificate from Rutgers University in the USA.

Outside of work, Craig enjoys skiing, fishing, camping, and travelling to remote locations around the globe with his family, making the most of every opportunity to explore the outdoors.