How we helped build the local profile of a $1 trillion global asset manager

The brief

Honner acts as the agency of record for Nuveen in the Australian market. The firm targets large institutional investors, offering a wide range of investment capabilities.

Introduce Nuveen’s Australian business to the market and build awareness amongst key stakeholders, including Australian institutional investors and the local property industry

Deepen understanding of Nuveen’s global investment capabilities as one of the world’s largest investment managers with US$1 trillion AUM

Showcase the unique strengths of Nuveen’s broader business and asset manager affiliates, including Westchester

Drive recognition of Nuveen Real Estate’s expanded offering over time, including its CRE Debt business

What we did

Developed a multi-channel PR and communications program to establish Nuveen in the Australian market

Leveraged international executive visits to secure exclusive media opportunities and showcase the global depth of the business.

Tailored global research to the local market, showcasing the business’ investment approach, focusing on long-term, structural changes and megatrends

Established local client newsletter, including drafting of content and oversight of production

Advised and executed on industry partnerships, sponsorships and advertising, including identifying key industry bodies/ associations, media buying and maximising arrangements to secure media and content opportunities

Worked closely with investment partners’ and clients’ PR teams to ensure smooth approach to joint media announcements and issues management

Client outcomes

Honner is a trusted ‘on the ground’ partner for Nuveen’s global marcoms team. Since launch we have worked together to develop a consistent and positive profile for Nuveen amongst target institutional audiences

40+ pieces of Honner-driven high-profile media coverage achieved each calendar year

At least one mainstream exclusive secured with 5+ trade articles achieved for every major deal / announcement

“Working with Honner means I have an expert agency as our eyes and ears on the ground in the Australian market. Not only are they great at what they do, they are also good people I respect and rely on.”

Kara Eigl – Nuveen Head of PR, EMEA & Asia Pacific, London

Interested in Partnering with us?