The brief
Quinbrook has built a global business with a focus on the US, UK and Australian markets. However, awareness in Australia was low.
Our brief was to raise awareness and build the profile of Quinbrook as a leading renewable infrastructure investor – with a focus on reaching Australian corporates and institutional investors.
Collaborate with Quinbrook’s established US agency, in addition to working closely with Queensland-based leadership team, to develop and drive a proactive and educational PR program in Australia and key offshore markets.
Promote Quinbrook as a voice of reason with respect to the topic of sustainable infrastructure development and major local renewable energy projects.
What we did
We kicked off with introducing Quinbrook and its leadership team to Australian media, followed by introductions with overseas journalists and specialist publications.
Regular stakeholder updates on developments across the sector – and how Quinbrook was rising to, and solving, topical industry challenges.
As Quinbrook became better known, and the depth of their work became more understood – we promoted their leadership team as a go-to for media commentary on topical issues related to net zero and renewable energy.
Honner also promoted, managed and explained the firm’s involvement with what is expected to be the world’s largest integrated renewables project – the multi-billion-dollar Sun Cable Project – where it was reported as “the voice of reason” in the development.
As an extension of a lean marketing team, we also provide strategic advice, marketing support (including advertising) and issues management.
Client outcomes
Honner has established Quinbrook as a clear and leading voice on renewable energy infrastructure investment among its target audience.
This includes building active relationships with mainstream financial media as well as specialist ESG / renewable / sustainability writers and general media.
The program has resulted in much greater awareness of the business – supporting the firm’s goal to build relationships with institutional investors and identify potential business partners.
The Sun Cable Project announcement in June 2023 has resulted in 43 pieces of high-quality media coverage where Quinbrook is positively positioned and profiled, including the Australian Financial Review, The Australian, other mainstream and trade press as well as broadcast and online media.
“Honner has raised our profile and awareness of our differentiated approach to media and investors here and around the world. We appreciate their insights, timeliness and connections in making this happen.”