Archives: People

Holly joined Honner in 2022 and brings over six years’ experience working across B2B and B2C marketing and communications.

Holly is passionate about financial services, with a particular focus on the lending, finance and mortgage broking sectors.

Prior to joining Honner she was the Head of Marketing at a property advisory group where she was responsible for the group’s content strategy. Previously, Holly spent three years working across the Loan Market Group businesses, liaising directly with the Head of Sales, Chief Marketing Officer, and Head of Public Relations to align the B2B recruitment marketing function to the wider company goals. Holly started her career in internal communications at tech giant, Nokia.

From e-books, blogs to webinar campaigns, videos and social media content, Holly has successfully managed the development and rollout of a variety of content throughout her career.

In her ‘down’ time, you’ll find Holly lifting weights, watching films, catching up with friends or taking a morning walk on the beach with a coffee in hand.

Alison has 25 years’ experience as a financial journalist and communications adviser for major publications and institutions.

She joined Honner from HSBC where she spent six years as a senior communications manager working across the spectrum of corporate communications, reputation management, issues and crisis management, content strategy and planning, media relations and more.

Prior to HSBC, Alison built a reputation as one of Australia’s leading writers on personal finance, investment and superannuation over more than a decade with the Australian Financial Review and a stint with The Economist in London. She also spent two years as public affairs and media manager with the Australian Institute of Company Directors. ​

Alison specialises in producing content that demystifies complex information so it can be easily understood, using, for example, op-eds, explainers, videos, social media, feature articles and policy papers to create an impact.​

During her career, she has provided expert commentary on the trends and issues that have shaped today’s financial services sector, cutting across areas such as sustainable finance, ESG, capital markets, superannuation, retirement policy, funds management, personal finance and banking.​

She is equally at ease creating content suitable for a retail audience as she is for high net worth investors, institutional investors or other stakeholders.

Alison holds a Bachelor of Arts degree from the University of Sydney. She has also completed both RG 146 Superannuation and Cambridge University’s Sustainable Finance online short course.​

Her favourite pastime is an ocean dip, mostly in Sydney’s eastern suburbs but also wherever an opportunity presents itself.

Jeremy joined Honner in 2022, and as an Account Director he provides support across a range of Honner’s corporate, digital asset and traditional finance clients.  

Jeremy has worked across several industries and has built specialist skills driving communications programs for companies in Australia’s fintech and digital asset landscape.

During his career Jeremy has worked with some of Australia’s largest digital asset exchanges, supporting on everything from launches to landmark announcements. Through these experiences he has proven his ability to take a client’s profile from unknown, to becoming a source of expertise regularly relied on by media. He also brings established media relationships across crypto, blockchain and digital asset sectors.

 Prior to Honner Jeremy worked with a generalist PR agency where he developed sharp writing skills and the ability to distil the most compelling media angle. He works across a broad range of Honner clients including the Algorand Foundation, Nano, Bell Direct and private equity specialist PieLAB Capital.

Jeremy holds a Bachelor of Business Management in Marketing and Advertising from The University of Queensland.  

 Away from the office, you’ll either find Jeremy exerting himself on the footy field or lounging at a cinema.

Jared is an Account Director, supporting a range of clients across the financial services spectrum including international asset managers, industry groups and fintechs.

He has experience working across a range of asset classes including private credit, emerging market debt and commercial property.

Previously, Jared worked in NSW Parliament within the electorate offices of former Treasurer and Minister for Energy, the Hon. Matt Kean MP, as well as the former Minister for Multiculturalism and Seniors, the Hon. Mark Coure MP.

During this time, he worked on media and policy projects across a range of areas including treasury and economic policy, issues of social significance, environmental policy and major infrastructure projects.

Jared holds a Bachelor of Communications in Social and Political Science from the University of Technology Sydney.

Outside of work, Jared enjoys going to the beach, catching up with friends and spending time with his many pets. He is also an avid supporter of all things related to football, cricket and AFL.

Zoe Paterson has almost 20 years’ experience as a content writer, journalist and editor specialising in personal finance, property, financial services and financial technology. 

Zoe is highly skilled at tailoring content to suit a variety of audiences, styles and formats.  As a consultant at Honner, she supports clients by producing content ranging from blog posts and infographics, to video scripts, opinion pieces, feature articles and long-form white papers.

 Zoe has spent the bulk of her career as a journalist and editor with The Australian Financial Review, Financial Review Smart Investor, Asset, and Money Management. She has also worked as a freelance writer for media and major corporate clients including Australian banks and fintech consultancies.

Before beginning her career in journalism, Zoe worked as a management consultant and business analyst in Australia and the United Kingdom.

She holds a Graduate Certificate in Journalism and a Bachelor of Manufacturing Management from the University of Technology Sydney.

In her spare time, Zoe is either outdoors kayaking, hiking, swimming or gardening, or indoors working on sewing projects.

Natasha brings more than 25 years’ in-house marketing and communications experience having worked with leading Australian companies such as BT, HUB24, AMP and CBA. 

She has held senior positions in both marketing and product teams yielding a strong technical understanding of funds management, platforms, superannuation and investments. Over the years she has played an instrumental role in financial product launches, campaign management, communications strategy and governance, thought leadership, as well as corporate messaging and positioning.

Natasha is passionate about financial communications and making complex topics easy to understand for investors and industry participants. She has written for corporate, print and online publications, disclosure documents, websites, social media, videos and events.

Natasha holds a Bachelor of Agricultural Economics (Hons) majoring in Economics and Natural Resource Economics, from the University of Sydney. In her previous role at BT, she was RG146 compliant and has completed a Graduate Diploma in Financial Planning. 

As an active member and student of the Australian Writer’s Centre for a number of years, Natasha’s articles have been published in a range of publications including Mindfood, The Big Issue and The Last Post.

Outside of work, Natasha loves to pursue jazz singing, creative writing, anything beach-related and of course, spending time with family and friends.

Iona provides Operations and Executive Assistant support to Honner’s management team, as well as managing the Agency’s busy Sydney office.

In her role Iona provides comprehensive support to the Agency Founder, General Manager and Chief Operating Officer and facilitates the smooth and efficient running of the Agency. Iona acts as a central liaison between Honner’s support teams across HR, IT and accounts. She also acts as the first point of contact for the wider team, providing general administrative support, managing travel and diaries and assisting with the agency’s annual audit process.

Iona brings nearly 20 years’ experience as an Executive Assistant, primarily in the financial services industry having worked at a number of large multi-national organisations including Royal Bank of Canada, BNP Paribas and Dexus Property Group.

Iona holds a BSc in Management Sciences from the UK’s University of Southampton.

In her spare time, Iona loves to get out and about around Sydney, especially to our fantastic beaches and walking tracks; she is also an avid reader.

Sam has over 20 years of financial services experience across Sydney and London, with deep expertise in asset management, wealth management, and alternative investments.

Starting her career as a corporate lawyer, she developed deep expertise in issues management, corporate reputation, and project leadership, before moving into strategic communications.

At Honner, she has partnered with leading Australian and global firms, including Lazard Asset Management, MA Financial, Metrics Credit Partners, Bell Financial Group, Insignia Financial, and MLC, to deliver strategic communications across institutional, intermediary and retail audiences.

Her work spans traditional and alternative asset classes, private markets, superannuation, and industry body engagement, including the Actuaries Institute. This breadth positions her as a trusted adviser to organisations navigating complex regulatory and market environments.

A former corporate lawyer, Sam brings sharp instincts for issues and crisis management, corporate reputation, and stakeholder engagement. Her strategic judgement and business acumen have guided clients through high-stakes, sensitive situations with clarity and control.

She has led communications strategies across institutional and retail wealth management, building deep stakeholder relationships and identifying opportunities to drive engagement.

Sam holds a Bachelor of Laws (Honours) and Bachelor of Business / Marketing & Accounting (Honours) from QUT, and a Diploma in PR (Distinction) from the London School of Public Relations.

Outside of work, Sam enjoys exploring food markets, cooking, and long walks with her family and their dog.

With more than 20 years of experience, Craig brings deep expertise in developing integrated marketing and communications strategies for financial services clients across the Asia-Pacific region. His work spans key markets including Australia, China, Japan, Korea, and New Zealand, with additional experience supporting initiatives in North America, the UK, and Europe.

Craig’s expertise spans brand positioning, customer insights, lead generation and content strategy. He also provides strategic counsel on media relations, reputation management and helping firms protect their brand integrity and navigate complex market challenges. His work covers a range of asset classes, including private equity, private credit, real assets, and infrastructure, as well as emerging areas like digital assets, tokenised investments, and sustainable finance. This diverse background allows him to develop nuanced messaging for both institutional investors and financial advisers, ensuring clear and effective communication across diverse markets.

Before joining Honner, Craig held senior regional roles, including Head of Marketing Asia Pacific and Global Head of Customer Experience at Russell Investments, where he led major regional brand initiatives, developed customer engagement programs, and managed complex issues. His career also includes marketing and product management roles at St George Bank, Advance Asset Management, and Prudential Assurance in both Sydney and London, providing a strong foundation in brand strategy, stakeholder communications, and issues management.

Craig holds a Bachelor of Business (Marketing) from Charles Sturt University, a Management Development Diploma from Mt Eliza Business School, a Diploma from the Securities Institute of Australia (now FINSIA), and a Customer Experience Certificate from Rutgers University in the USA.

Outside of work, Craig enjoys skiing, fishing, camping, and travelling to remote locations around the globe with his family, making the most of every opportunity to explore the outdoors.

Priya joined Honner in 2014 and works with the management team and external accountants to oversee the financial accounts and reporting for the business, as well as providing support on office management.

Priya has a Bachelor of Commerce from Mumbai University, India, and is a qualified Australian CPA. Following her early accounting training with Ernst & Young in India, Priya migrated to Australia in 2003. She brings more than 15 years’ experience working in a range of accounting roles for organisations both large and small.