Archives: People

Based in Hong Kong, Maybelyne brings 16 years’ experience driving communications, brand growth, digital strategy and ROI for global firms with a focus on asset management, real estate, capital markets, ESG and investor services across the APAC region.

Working as an extension of Honner’s client account teams, Maybelyne will provide clients with deep local market insights; assist with the development and localisation of content assets; and provide ‘on the ground’ media relations advice, media connections and issues management support – including supporting key executive meetings with journalists based in Hong Kong and Singapore.

Maybelyne spent five years working in the global real estate sector in marketing and communications roles with CBRE and Colliers International, specifically for the Capital Markets and Investments business line. At Colliers, Maybelyne led marketing programs across 18 APAC markets for both the Investor and Occupier Services, as well as a leading digital and thought leadership initiatives, and developing go-to-market programs aligned with regional business objectives and client growth strategies.

She also served five years as Head of Marketing and Communications for Benoy – an award-winning international firm of architects and designers primarily known for its global retail, commercial and hospitality architecture, with offices and design studios in the United Kingdom, Singapore, Hong Kong, Shanghai, Dubai, Mumbai and Montréal.

Maybelyne brings strong communications strategy and integrated marketing insights, project planning capabilities, client relationship management skills and media relations capability spanning the APAC region. She holds a Bachelor of Arts, European Studies, International Business, from Ateneo de Manila University in the Philippines and a Master of International Business, International Marketing from the University of Sydney Business School. She also studied Chinese Language and Literature at the National Taiwan Normal University and speaks fluent English, Mandarin and Filipino with working proficiency in Spanish.

Working with colleague Darren Boey, Maybelyne acts as an affiliate agency consultant to the Honner team.

Based in Hong Kong, Darren is a former long-time markets and finance Editor at Bloomberg News who combines 25 years of journalism, public relations and digital marketing – with a focus on financial markets, financial technology, AI and the evolving global digital assets community.

Working actively across the Hong Kong, Singapore and broader Asia markets for the past 20 years, Darren has partnered with Honner to provide on the ground support to Honner clients wanting to expand their remit into key Asia markets. Working as an extension of Honner’s client account teams, Darren will provide clients with deep local market insights; assist with the development and localisation of content assets; and provide ‘on the ground’ media relations advice, media connections and issues management support – including supporting key executive meetings with journalists based in HK and Singapore.

Honner has known Darren since his time as journalist with Bloomberg in Australia in the 1990s. He started his media career at The Age in Melbourne. In 1999 he joined Bloomberg News to specialise in financial reporting and in 2004 landed at Bloomberg Hong Kong to cover Asia Pacific equity markets. In 2008 Darren was promoted to lead regional coverage of Asian equities, in time for the collapse of Lehman Brothers and the start of the Global Financial Crisis. Darren’s team was part of Bloomberg’s award-winning coverage of the market fallout. In 2013, Darren joined Bloomberg’s Asia finance team as an editor, where he focused on financial technology and innovations at financial institutions. He maintains extensive media connections across the Asia Pacific region.

In 2017 Darren left Bloomberg to establish the communications function at a crypto payments startup. He has since worked with 12 founder teams advising on strategic communications, media relations and marketing across fintech, Web 3 and AI. He has a Bachelor of Economics/Arts, Politics (Hons) from Monash University and a Graduate Diploma, Journalism from RMIT University. He has completed a strategic leadership course through Hong Kong University of Science and Technology’s Executive MBA program, along with certification in digital marketing and blockchain technology. He speaks fluent Indonesian.

Working with colleague Maybelyne Ng, Darren acts as an affiliate agency consultant to the Honner team.

Amelia is an Account Manager at Honner, applying her passion for strategic storytelling to clients across the breadth of Honner’s client base.

With experience working agency-side in both London and Sydney, Amelia has supported a broad range of organisations with media relations, content creation, messaging development and stakeholder engagement.

In London, Amelia worked with a diverse portfolio of clients spanning financial services, property and technology. During this time Amelia sat within the ESG team, developing her knowledge base across ESG and sustainable finance topics to help brands effectively communicate their ESG strategies to key stakeholders and the media.

Since relocating from the UK to Sydney, Amelia has also gained experience working on federal government campaigns, including for the Treasury and Net Zero Economy Agency, where she contributed to the development and execution of high-profile national campaigns.

She holds a Bachelor of Science in Politics and International Relations from the University of Bath.

Outside of work, Amelia spends her free time hiking, surfing or searching for a sunny reading spot to spend the day.

Ambika is an Account Manager at Honner, supporting a range of clients across asset management, alternative investments, wealth and retirement solutions, digital assets and fintech.

Prior to joining Honner, Ambika served as an Account Supervisor at Prosek Partners, a leading financial communications firm in New York. There, she built up her public relations experience and delived integrated communications strategies across the banking, insurance, wealth management and professional services sectors. This spanned everything from executive visibility, strategic announcements, product and partnership communications, and thought leadership initiatives in order to support business outcomes for her clients.

Having grown up in Indonesia, India, Singapore and the US, Ambika is an avid believer in the power of communication to bridge different perspectives. She has developed an inherent passion and understanding of the value of thoughtful storytelling.

Ambika holds a Bachelor of Science in Journalism and a double minor in Mass Communication and International Relations from Boston University. She speaks fluent Hindi.

In her spare time, Ambika spends time with friends, catching up on reality TV, working on her next short story, or planning her next travel adventure.

Emma is an Account Coordinator and works across a range of Honner’s corporate and financial clients including NAB, AXA Investment Managers and Nuveen.

Emma graduated in 2024 with a Bachelor of Commerce and Marketing from the University of Sydney.
At Honner, Emma provides a range of account support with a focus on media relations, market research, media monitoring and reporting.

Emma’s portfolio focuses on institutional asset managers such as renewable energy specialist Quinbrook Infrastructure Partners, AXA Investment Managers, Hamilton Lane and Nuveen. She also supports Honner’s work across a range of NAB business lines.

In her spare time, Emma devotes time and energy to local support services such as Inner-Western Sydney community program, Good in the Hood, and The Salvation Army.
She also loves spending time with her dog Toby.

Emily brings more than 20 years’ experience as a business journalist, writer and corporate communications consultant across Sydney, Melbourne and London.

She joined Honner from Vanguard where she was Content Lead for five years, creating and delivering strategic, multi-channel content programs for one of the world’s leading investment brands. This included member communications for the launch of Vanguard Super in 2022.

Prior to moving into a corporate role, Emily worked for many years as a financial journalist with prestigious titles such as Bloomberg, Shares Magazine (London), Dow Jones (London & Sydney) and The Australian Financial Review. She has also worked agency side, spending three years with another specialist corporate and financial PR agency based in Sydney.

Emily brings senior stakeholder engagement skills and knowledge across a range of sectors including financial markets, superannuation, investments, technology and aged care. She brings deep experience developing engaging content for B2B audiences. Emily is also well practiced in issues and crisis management, leading the media and public affairs function for Aged & Community Services Australia during the Royal Commission into Aged Care Quality and Safety (2018).

She holds a B.A. in Communication and Media Studies from the University of Melbourne, Graduate Certificate in Professional Editing and Publishing from the University of Technology Sydney and an M.A Writing and Literature from Deakin University. Emily is based in Melbourne.

In her spare time, Emily is happiest at the beach with her family and two labradors, chilling by the fire with a book or in the kitchen working on her ‘foodie credentials.’

Rose works across a range of financial services brands, with a focus on clients operating across APAC.

Raised in New Zealand, Rose spent five years based in the UK where she completed a Bachelor of Arts – and Masters degree – Modern Languages (French) at the University of Oxford.

During this time Rose completed 12 months of internships in both Paris and London including as a Marketing & Communications Intern at FOCUS Art Fair (Paris) and as a Digital Communications Intern at the non- profit alliance for rare diseases EURORDIS (Paris), where she gained experience in media outreach and content strategy. Rose further developed an interest in corporate and financial communications as a summer intern at FGS Global – a major strategic advisory and communications consultancy and part of global media conglomerate WPP plc.

Rose speaks fluent French and Mandarin and is based in Sydney.

In her spare time, Rose can be found exploring restaurants with friends, hanging out at the gym, or on the hunt for new coffee places around town.

Darren is one of Australia’s most established financial writers with 15 years’ experience as a journalist, editor and corporate communications professional.

Darren began his specialisation in the finance sector in 2015, joining leading industry publisher Rainmaker Group. Here he held a wide range of senior editorial and writing roles, including Editor of Financial Standard, Associate Editor of FS Super – The Journal of Superannuation, and Managing Editor of consumer title Money magazine. Through these roles Darren has built a strong understanding across the super, investment, retirement, broking and advice sectors.

Prior to joining the financial sector, Darren spent five years working as a journalist at the Mudgee Guardian, honing his ability to craft news angles, headlines and stories that capture the imagination of everyday Australians.

In 2020, Darren moved to an in-house role where he developed his corporate communication skills managing content strategy, PR and external communications with Mortgage Choice and REA Group.

He holds a Bachelor of Arts (Communication – Journalism) and Bachelor of Sports Studies from Charles Sturt University.

Outside of work you’ll find Darren watching sport, curating his Spotify and enjoying time with family and friends.

Isabella provides a wide range of day-to-day support across Honner’s busy account teams.

Working across clients spanning the investment, real estate, trading, ESG and infrastructure sectors, Isabella assists with media monitoring and reporting, media relations, event management, social media programs, account liaison and more.

Isabella graduated with a Bachelor of Business degree from the University of Technology Sydney, majoring in Marketing & Advertising Communications, and Accounting.

During her studies, Isabella completed two internships. Her first internship was with Pitcher Partners, where she worked in the wealth management division on private business family advisory. During her second internship, with Carlile Swimming she gained valuable experience in media and communications, nurturing her strong interest in effective communication.

Outside the office, you can find Isabella at the gym, cooking up a storm or relaxing with friends at the beach.

Emma is a Senior Account Executive at Honner and provides support for a range of financial and corporate clients including NAB, Insignia Financial and Nanuk.

Emma graduated in 2021 with a Bachelor of Marketing and Media degree from Macquarie University.

During her studies, Emma completed a media and publicity internship at HarperCollins Publishers, where she developed a strong interest in media relations and content marketing.  With a strong customer service background, Emma understands the importance of engaging with clients to meet their business needs.

Outside the office, you can find Emma enjoying the sunshine outdoors. She loves taking her dog for long walks, hitting the beach, and planning her next travel adventure.